Graphic Design
01 / GRAPHIC — CASE STUDY

Jurian Tea

Building a brand's visual language from zero — a visual system rebuild for Jurian Tea, a Shanghai tea house. From tone-setting and AI-assisted asset filling to illustration, photography workflow, and cross-team coordination.

ROLEBRAND · GRAPHIC
CLIENTJURIAN TEA
TIMELINE2024 — 2025
MARKETSHANGHAI
01Design Strategy· 19 slides
Jurian Tea design strategy — slide 1Jurian Tea design strategy — slide 2Jurian Tea design strategy — slide 3

Scroll animation — best viewed on desktop.

Scroll animation — best viewed on desktop.

Jurian Tea design strategy — slide 6Jurian Tea design strategy — slide 7Jurian Tea design strategy — slide 8Jurian Tea design strategy — slide 9Jurian Tea design strategy — slide 10Jurian Tea design strategy — slide 11Jurian Tea design strategy — slide 12Jurian Tea design strategy — slide 13Jurian Tea design strategy — slide 14Jurian Tea design strategy — slide 15Jurian Tea design strategy — slide 16Jurian Tea design strategy — slide 17